We built the CRM we always wanted

DealFlow started because every CRM we tried was either too simple to be useful or too complex to actually use. We set out to build something that makes sales teams genuinely better — without the enterprise overhead.

750,000+

Professionals

4,000+

Companies

4.5★

Avg Rating

2022

Founded

What we stand for

Teams first

We build for the people who actually use CRM every day — not for the exec who buys it.

Radical simplicity

Every feature earns its place. If it adds friction, we cut it. Simple wins every time.

Trust & privacy

Your customer data is yours. We never sell it, mine it, or share it. Ever.

Genuine support

Real humans answer our support emails — fast. No scripts, no bots, no ticket queues.

Our journey

2022

Founded in Sydney, Australia. First 10 customers onboarded.

2023

Reached 10,000 users. Launched AI deal summaries and mail merge.

2024

Crossed 100,000 users. Raised Series A. Launched automation engine.

2025

Passed 500,000 users. Launched Claude & ChatGPT integrations.

2026

750,000+ professionals. 4,000+ companies. Google Premier Partner.

The team

A

Alex Morgan

CEO & Co-founder

Former VP Sales at Salesforce. Built DealFlow to solve the CRM adoption problem he lived for 10 years.

S

Sarah Chen

CTO & Co-founder

Ex-Google engineer. Obsessed with making complex software feel effortless for everyday sales teams.

J

James Okafor

Head of Product

Former product lead at HubSpot. Deeply understands what sales teams actually need vs what CRMs give them.

P

Priya Sharma

Head of Customer Success

Spent 6 years helping hundreds of teams get ROI from their CRM investments. Now builds that into DealFlow.

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